Digital Marketing Setup and Review - Key Steps
The first step is understanding your goals and what you are looking to acheive. There are lots of solutions to solving your challenges and we can work together to solve them.
Here are a few common goals and objectives that I’ve helped solve:
- I’ve never done any digital marketing, how do I get started? What channels? Should I start small or big?
- I think my tracking and analytics are broken but I can’t tell. Can you help diagnose?
- I want to set up conversion goals in Google Analytics but not sure where to start.
- I don’t have any Google Analytics, Google Tag Manager, Google Ads, or other accounts set up. What’s the first step?
- What numbers or metrics should I look at?
The next step that I take when reviewing or setting up new digital assets is to assess the current state of things. Some of the key areas to dive into:
- What was set up previously? Is it working correctly or as planned?
- What opportunities are there for quick improvements that have a big impact?
- What else could be done to optimize your setup? What else needs to be activated?
Through a variety of external tools and limited access to some of your accounts like Google Analytics, I can quickly assess your current status and suggest some next steps.
The beauty of the digital marketing world is that you can see results fast.
One of the recommendations I always have is to get started now so you can start learning. The more you debate, the longer it will take for you to start to see results that you can learn from. Those results are critical for you in understanding what is working and what isn’t and thus needs to change.
Additionally, tools like Google Analytics and their goals are not retroactive. This means that prior to setting them up, you won’t be able to look back on any of those numbers like website traffic or form submissions.