Digital Marketing Success Stories
I partnered with Yellowbrick Data’s marketing team to develop a strategy for how they wanted to organize and interpret their marketing campaign data. The next step in the plan was to determine how we wanted to visualize their digital marketing KPIs.
- Built advanced data visualizations with Google Ads, Google Analytics, and LinkedIn campaigns.
- Created accessible KPIs for executives to quickly view and understand what’s working and what needs adjustments.
- Automated the extraction and reporting saving the marketing team hours each week.
Cloud Negotiator was looking for guidance and set up for their first digital marketing campaigns. I set up the foundation for developing and creating digital marketing plans.
- Integrated Google Analytics, Google Tag Manager, and Google Ads with website CMS
- Conducted keyword research, keyword and site audit, developed new ad groups and campaigns to help drive new leads.
- Create copy for search ads while running multiple experiments and tests.
Provided timely and informative data visualization consulting and support to their marketing and brand team.
Built Engish and German websites to educate and inform new clients.
- Improved SEO and user experience for a local Toronto based client