VP Marketing · B2B SaaS · GTM Executive· AI GTM BUILDER
15+ years scaling B2B SaaS and B2C media — combining PE-grade rigor with demand gen programs that consistently beat pipeline and payback targets.
About
I’m a B2B marketing and GTM executive with 15+ years across SaaS and media — most recently as VP of Marketing at AudienceView, where I built and led a 17-person team spanning brand, field, product marketing, BDR, and digital.
My work sits at the intersection of creative storytelling and revenue accountability. I’ve rebuilt demand engines, led M&A rebrands, presented KPI packs to PE owners, and built outbound programs from scratch that drove 22% of bookings within two years.
Outside of work: long runs, craft beer, baseball, and anything that gets me outdoors.
Strategic expertise
Technical expertise
Experience
Led the full marketing org through PE ownership, M&A integrations, and brand repositioning — translating marketing metrics directly into valuation impact.
Revamped outbound, paid, ABM, and lifecycle programs. Built a 3-tiered outbound strategy in partnership with Sales that became a core revenue engine.
Built and optimized the full MarTech stack. Established reporting frameworks with Sales and Marketing leadership to demonstrate cost per acquisition and ROI.
Built integrated account-based programs, forged new brand partnerships, and launched a nurture engine that significantly reduced time-to-close.
Writing & Ideas
Pipeline
The common mistakes I see in how B2B teams structure account targeting — and what actually moves the needle.
Read →GTM Strategy
The playbook we used at AudienceView to launch a BDR function that became a core revenue channel in under two years.
Read →Leadership
How I learned to translate marketing metrics into valuation impact — and what board-ready reporting actually looks like.
Read →Contact
I’m currently open to VP Marketing, CMO, and VP GTM opportunities — especially with PE-backed or high-growth SaaS companies. Toronto-based (hybrid or in-person) or fully remote.