In the book I’m currently reading, This is Marketing by Seth Godin, there was a section that really stood out to me. Godin speaks a lot about nailing down your smallest viable market as oppose to trying to reach and promote to the world which makes a lot of sense.
Specifically he addresses this by advising to come up with your marketing promise which is:
My product is for people who believe ___________________.
I will focus on people who want _________________________.
I promise that engaging with what I make will help you get __________________.
For me, I thought this was a great, simple way to get back to basics and understand who you serving and why.
A Marketing Promise