It’s human nature to want to solve a problem by jumping into figuring out a solution. What often comes with that suggested solution is how someone (usually a boss or leader) thinks we should solve that problem. This could mean your boss instructing the team to launch new ads to increase lead numbers or creating a new email campaign to drive pipeline movement.
There are 2 big problems with this. One, your boss or even worse, someone a few levels up from you, probably has no idea what goes into creating that campaign. Are there other campaigns running? What sort of impact will this have? Is email even the best channel for something like this? All of these questions are going to be better answered by someone who living and breathing this type of stuff on a daily basis. Not someone who helicoptered in to give there 2 cents. What often happens in scenarios where you’re told how to do something is a mediocre result that looks a lot like the last campaign your team ran and a group of unsatisfied people.
Secondly, it demotivating. When someone gives you a complete set of instructions on how to achieve something a lot of creativity, ingenuity,
Ultimately John Doerr said it best in his book Measure what Matters. “You can tell people to clean up a mess, but should you be telling them which broom to use?” and as a leader, I think it’s your job to make sure your team knows what objectives need to be completed but it’s not your job to tell them how they should accomplish them.