Portfolio

Hard Skills

Google AdWords 97%
Google Analytics 100%
Salesforce 92%
Marketing Automation (Marketo, Pardot, Hubspot) 96%
SEO 90%
Facebook Advertising 87%
Content Management Systems (WordPress, Drupal, Sitecore) 89%
SQL and Excel 85%
Data Visualization (Microsoft Power BI, Data Studio, Looker, Tableau) 92%
HTML & CSS 84%
Google Tag Manager and A/B Testing 95%

Core Competencies

Managed lead generation teams and responsible for driving new inbound lead volume through innovative campaigns.

Driven substantial improvements in organic search traffic and conversion through on and off page improvements.

Improved lead and overall user experience on multiple websites including eftours.ca, efvoyages.ca, OvationTix.com, AudienceView.com, TheaterMania.com, TheaterClub.com and StephenHawes.ca

Driven brand awareness for various product lines through video, email, content, social media and integrated campaigns. 

Proven track record of creating persuasive content for websites, blogs, research articles and social media.

Managed over $1.5 million budgets in Google AdWords, Facebook Ads and LinkedIn while increasing conversions and driving down cost per lead.

Strong history of developing engaging and actionable emails through ABM and lead nurturing campaigns.

My Work

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